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Diddy's 'Press Play' debuts at No. 1
Press Play, the critically acclaimed new album from Diddy, makes a triumphant debut at No. 1 on the Billboard 200 this week, as well as topping the magazine's Top R&B/Hip-Hop albums chart. Since its release on Oct. 17, Press Play has been earning rave reviews for its innovative sound and cutting-edge diversity. Diddy's non-stop hard work -- both in the studio and on the road -- has paid off, as he has returned to the No. 1 spot after a five-year hiatus from his recording career. Lyor Cohen, chairman and CEO, Warner Music Group, said, "This year Diddy returned as a powerful force in music with the reemergence of his Bad Boy Records as one of the industry's hottest labels, and now he's back as a number one artist. I'm thrilled to have an executive and artist as creative and focused as Diddy in our Warner Music family, and I look forward to much continued success together." Kevin Liles, executive vice president for Warner Music Group, noted, "With Press Play, Diddy has taken it back to the basics -- touring 40 U.S. cities, 12 countries around the world, and doing hundreds of appearances -- all in an effort to connect with as many fans as possible and let them see, first hand, how passionate he is about this brilliant new album. In true Diddy-style, his hardworking grassroots approach has been complemented by some of the most groundbreaking and progressive digital campaigns ever implemented, on services including YouTube, MySpace, and Google. Diddy's incomparable work ethic, vision, and creativity have produced what will surely be a hip-hop classic." Julie Greenwald, president of Atlantic Records, commented, "Diddy's debut at No. 1 wasn't a given. He had to go out and earn it. No one works harder than Diddy to turn his amazing visions into reality. It is a dream to have an artist driven by such creative inspiration and commitment to excellence."

-- The 411 Online

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